The world heritage

I've found this word in the news paper which advertised the Japan beauty of mind " the consideration for others in Japan is the world heritage " by AC Japan network.

It is discribed by Peter Barakan who has been working for music and calls himself a broadcaster having lived in Japan for 38years.
Consideration is common in the world but I think it special in Japan.
It's hard to say but Japanese can make themselves care for others reserved and natural, can't they?
But I'm worried that the recent fad is getting fade down of its mind among them.
I think the compassion in Japan is one of the premier in the world.
I hope that Japanese won't lose the virtue forever.

I'm very impressed with the word and proud of our heritage.